Privacy Policy
Privacy Policy
Effective Date: September 18, 2026
Last Updated: September 18, 2026
At Selvorena, we understand that trust is an important part of every customer relationship.
This Privacy Policy explains how personal information may be collected, used, disclosed, retained, and protected when you visit the Selvorena online store, browse our website, create an account, place an order, contact us, or otherwise interact with our services.
We are committed to handling personal information responsibly and providing a secure, transparent, and personalized shopping experience.
Selvorena is operated by Chengdu Shuyi Trading Co., Ltd., which is responsible for processing personal information associated with the Selvorena online store as described in this Privacy Policy and applicable laws.
Company Information
Brand: Selvorena
Legal Entity / Data Controller: Chengdu Shuyi Trading Co., Ltd.
Registered Address:
Room 802, Building 1, No. 318 Shunhu Road, Huazhang Street, Jinniu District, Chengdu, Sichuan Province, China
Privacy Contact:
service@selvorena.com
1. Personal Information We Collect
Depending on how you interact with Selvorena, we may collect different categories of personal information.
Identity & Contact Information
This may include:
Name · Billing address · Shipping address · Email address · Telephone number · Account contact information
We collect this information when you create an account, place an order, contact customer support, or otherwise provide information through our website.
Order & Transaction Information
This may include:
Products purchased · Order number · Order status · Shipping information · Returns and refunds · Transaction details · Customer service records
This information allows us to process orders, provide customer support, manage returns, and communicate important updates regarding your purchases.
Payment Information
Payments are processed through third-party payment service providers.
Depending on your selected payment method, those providers may process:
Payment card details · Billing information · Authorization information · Transaction identifiers
Selvorena does not directly store complete payment card information, including full card numbers or CVV codes, where payment processing is handled by third-party payment providers.
Account Information
If you create an account, we may collect:
Login-related information · Saved addresses · Order history · Account preferences · Communication preferences
This information helps provide account functionality and a more convenient shopping experience.
Device & Usage Information
When you visit the Selvorena website, we may automatically collect certain technical information, including:
IP address · Browser type · Device type · Operating system · Approximate location derived from IP address · Pages viewed · Referring pages · Browsing activity · Site interactions · Cookie or similar identifiers
This information helps us operate, maintain, and improve our website.
Shopping & Preference Information
We may collect information related to your shopping activity, including:
Products viewed · Items added to cart · Purchases · Saved products · Wishlist preferences · Browsing patterns · Interests based on website interactions
This information may help us understand customer preferences and provide a more relevant shopping experience.
Communications
If you contact us, we may collect information contained in:
Emails · Customer support requests · Contact forms · Return or refund requests · Other customer service communications
2. How We Use Personal Information
We may use personal information for the following purposes.
Order Fulfillment
To:
- Process and complete orders
- Arrange payments
- Coordinate fulfillment
- Provide shipping and tracking information
- Manage returns and refunds
- Communicate order-related updates
Customer Service
To:
- Answer questions
- Provide product assistance
- Assist with orders
- Resolve shipping issues
- Handle returns and refund requests
- Respond to customer inquiries
Account Administration
To:
- Create and manage customer accounts
- Maintain order history
- Remember preferences
- Provide account-related features
Website Operation & Improvement
To:
- Operate our website
- Maintain website functionality
- Improve navigation and performance
- Analyze website usage
- Detect technical issues
- Improve customer experience
Marketing & Communications
Where permitted by applicable law, we may use personal information to:
- Send promotional emails
- Share new product updates
- Provide special offers
- Personalize marketing communications
- Measure marketing effectiveness
You may unsubscribe from promotional emails at any time by using the “Unsubscribe” link included in those emails.
Even after unsubscribing, you may continue to receive service-related communications regarding:
Orders · Payments · Shipping · Returns · Account security · Customer support requests
3. How We Share Personal Information
We may share personal information where reasonably necessary to operate the Selvorena online store and provide our services.
This may include sharing information with:
E-Commerce & Technology Providers
Providers supporting:
Website hosting · E-commerce functionality · Cloud services · Website maintenance · Content delivery · Data storage · Technical infrastructure
Payment Processors
Providers handling:
Payment authorization · Transaction processing · Fraud prevention · Payment services
Shipping, Fulfillment & Logistics Providers
We may provide information such as:
Name · Shipping address · Telephone number · Email address · Order information
to warehouses, fulfillment partners, carriers, postal services, customs intermediaries, and logistics providers where necessary to deliver your order.
Customer Service Providers
We may use providers supporting:
Customer support systems · Email services · Messaging platforms · Contact forms · Customer notifications
Advertising & Marketing Partners
Where legally permitted and subject to applicable privacy controls, advertising and marketing partners may collect or receive information such as:
Cookie identifiers · Device identifiers · IP addresses · Browsing interactions · Product views · Advertising interactions · Purchase-related events
Selvorena does not sell personal information in exchange for money.
However, certain privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” differently.
4. Cookies & Similar Technologies
The Selvorena online store may use:
Cookies · Pixels · Tags · Local storage · Similar technologies
These technologies may support:
Website functionality · Shopping cart features · Account features · Preference storage · Analytics · Performance measurement · Fraud prevention · Advertising measurement
Where required by applicable law, certain non-essential technologies may be subject to consent or opt-out controls.
5. Your Privacy Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information.
These may include:
Access
You may request access to certain personal information we maintain about you.
Correction
You may request correction of inaccurate, incomplete, or outdated personal information.
Deletion
You may request deletion of certain personal information, subject to legal exceptions and retention requirements.
Data Portability
Where applicable, you may request certain personal information in a structured and commonly used format.
Restriction & Objection
Where provided by applicable law, you may request restrictions on certain processing activities or object to certain processing.
Marketing Opt-Out
You may unsubscribe from promotional communications by clicking the “Unsubscribe” link included in marketing emails.
6. How to Exercise Your Privacy Rights
To submit a privacy request, please contact:
Email: service@selvorena.com
Suggested Subject: Privacy Request
Please describe:
- The privacy right you wish to exercise
- The relevant information involved
- Any details necessary for us to identify your request
Please do not send:
Passwords · Login credentials · Complete payment card information
through email or contact forms.
We may need to verify your identity before completing certain requests where reasonably necessary.
7. Data Retention
Personal information is retained only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.
Relevant factors may include:
Information type · Transaction history · Customer support requirements · Fraud prevention · Accounting requirements · Tax obligations · Dispute resolution · Regulatory requirements
When information is no longer reasonably required, it may be deleted, anonymized, or otherwise disposed of according to applicable practices and laws.
8. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:
Unauthorized access · Loss · Misuse · Alteration · Destruction · Unauthorized disclosure
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
9. International Data Transfers
Because Selvorena operates an international online retail business and may use service providers located in different countries or regions, personal information may be processed or stored outside your country of residence.
Where required by applicable law, appropriate safeguards will be applied regarding international transfers of personal information.
10. Children's Privacy
The Selvorena online store is not intended for children who are unable to legally make purchases or provide personal information without appropriate authorization.
We do not knowingly collect children's personal information in violation of applicable laws.
If you believe a child has improperly provided personal information to us, please contact:
11. Third-Party Websites & Services
The Selvorena online store may contain links to third-party websites, applications, platforms, or services.
Selvorena is not responsible for the privacy, security, or data-processing practices of those third parties.
We encourage you to review the privacy policies of third-party services before providing personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
Business practices · Website functionality · Service providers · Privacy practices · Legal requirements · Regulatory developments
When changes are made, the Last Updated date at the top of this page will be revised.
Contact Our Privacy Team
If you have questions regarding our privacy practices or wish to exercise an applicable privacy right, please contact us:
Brand: Selvorena
Legal Entity / Data Controller: Chengdu Shuyi Trading Co., Ltd.
Registered Address:
Room 802, Building 1, No. 318 Shunhu Road, Huazhang Street, Jinniu District, Chengdu, Sichuan Province, China
Email: service@selvorena.com
Customer Support Hours:
Monday–Friday, 9:00 AM–6:00 PM (EST)
Selvorena is an online retail store operated by Chengdu Shuyi Trading Co., Ltd. The company is responsible for product sales, order processing, customer support, returns, refunds, and other transactions conducted through the Selvorena online store.